1st Milkshake Product you’re managing Improve buy more how? Traditional, competitors, ask make it better Companies failed CC - fame - book CAL - diff approach FYI “What jobs hiring” - spawned Premise - “what jobs - struggles - circumstance” How customers - our product - struggles - First up, the milkshake! For a second, think that the product you’re managing is a milkshake If you want to improve the milkshake and get customers to buy more of it.
So today, talk share stories EP from M ID from C UT from C - So today, I want to talk about and share some stories around how we can learn empower people from milkshakes, how we can empathize deeply through cupcakes and how we can uncover the truths via cookies Not sure what I’m talking about? We’ll figure it out.
I mean look at this thing! Anyway I realized that the three things this dessert had, the milkshake, the cake and the cookies could actually point to some interesting lessons around empowering people, inspiring empathy and uncovering truths
Few weeks, break three down and talk Totally randomly, humongous dessert, boston burger company Famous, look at this Anyway, realized 3 things - MCC -> interesting lessons EP, IE, UT - A few weeks ago when I was preparing for this talk, I was thinking about to break these three values of user research down and talk about them Then Totally randomly, I ended up thinking about this humongous dessert that I had a while back at this restaurant called the boston burger company Now, Boston burger company is famous for their desserts.
So UR Worth? Value? Value obvious Ask to tell, recite mission EP IE UT EP - 2 groups Own org - various parts - eng, marketing, sales Users - needs and struggles IE - creators deeply understand UT - validate/invalidate - So User Research Why is user research worth talking about? What value does it provide? As PMs or aspiring PMs the value of user research is obvious to most of us If you were to ask me to tell you the value of user research in one line, I would then recite to you the mission of our user research team, which is Empower people by inspiring empathy and uncovering truths EP -> people is two groups First is within your own organization, great user research empowers various parts of your company, your engineers to build the right product, marketing to send out the right message, sales to sell to the right people The second group is the customers whom you can empower to overcome their needs and struggles IE ->Allows creators like us to deeply understand our users UT -> Minimizes risk by validating or invalidating assumptions while building a product.
I’m Ketan, currently a PM at Dropbox building out the Dropbox ecosystem and platform through our strategic integrations and partnerships Previously I was the PM there on growth related analytics and data infrastructure Prior to Dropbox I worked at an enterprise SaaS startup and prior to that unsuccessfully tried to build startups out of MIT
Before begin - myself building ecosystem and platform - strategic Growth - analytics DI Enterprise SaaS, prior unsuccessful MIT - A little bit about myself.
Good Morning Thank being here Pleasure Josh Product insightful valuable Ketan excited User Research - stories, perspective - Good morning everyone! Thank you all for being here It is a pleasure to hear Josh speak - he always has something insightful to share around product and it’s valuable to all of us! I’m Ketan and I’m excited to be here speaking in front of all of you Today talk about user research -> share my stories about user research from the perspective of a PM.
York, Austin, Boston, Seattle, Chicago, Denver, San Francisco, Silicon Valley, Los Angeles, New What Is User Research by Dropbox Product Managerħ0% from TechCrunch Image from Facebook